Amazon.es : happy ending before christmas
Finally, this story takes an happy ending before chirstmas!
Everything began to get properly managed when I started placing phonecalls, using the +34 number listed on amazon.es. A sales representative more conscientious than the others finally transferred my call to his manager who made some big promises.
But they were not just promises, because he managed to keep them!
Basically, not only did he admit Amazon being responsible for the problems that happened (and apologized for them), but he did some serious action: he got the refund process fixed and also said I would get my motherboard before christmas day. And I did!
He managed to have Gigabyte send me the 1.3 version, on time, as promised!

As one can see in the label, it is a proper Z68MX-UD2H-B3 rev 1.3 motherboard -what I ordered and paid for, when it was described as such when Amazon was selling it under ASIN B0050GNQAK.
In the box, the user manual even contains a flyier stating this version properly supports PCI Express 3.0 - which is the biggest difference between rev 1.3 and the bogus rev 1.0.
Therefore, I called my bank to stop the credit card complain process. Maybe that’s what got Amazon.es to pull its act together??
Or maybe it was just badly managed by software routines updating the order and the websites, as I was told on the phone, until an actual human being finally analyzed the situation and figured out how wrong it was and did what needed to be done.
I don’t know what to think there, but following Occam razor I’d go for the 2nd reason - computer mistake spiraling out of control.
Moral of the story- if something happens, even with an e-commerce like Amazon, get on the phone and repetitively complain until you get someone who understands the issues. You will then get results.
Anyway, I am very grateful to Mr Ruiz from Amazon.es and Ms Wang from gigabyte.fr ; even if I ended up calling my “PREMIUM” delivery option, my trust in Amazon is fully restored.
[BTW the reason I cancelled my Premium delivery: having this option only valid on one Amazon shop (ex: amazon.fr) is not worth the 50 Eur/$75 per year because you might place your order wherever the item you are looking for is being sold. For example, try to get some Noiseblocker brand fans on amazon.fr and compare the short list you get to amazon.de choices.
If this option worked for one amazon account on every shop (amazon.com .fr .es etc.), or if every shop had the same items available, I might change my mind]